Willmar Lakes Area Convention & Visitors Bureau Summer Reel
In this project, I was responsible for creating a short reel style video that highlighted fun summer activities. The goal of the video was to use stock footage to capture moments that were difficult to film, allowing for a more interesting video for the client's audience.
My responsibilities included:
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Finding Stock Footage: Searching for stock footage on iStock that encapsulated the summer feeling desired by the client and fit the video purpose.
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Clip Compilation: Compiled stock clips into a short video, ensuring that the clips fit well with the background music and flowed smoothly.
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Visualizing a Narrative: Telling a story about fun summer activities without using speech; only using visual elements.
Outcome: The final video reflected summer events well. While it performed averagely on social media, it was an important post to maintain relevance and social media presence within the Facebook algorithm, potentially promoting the organization's social media presence in the future.
Date
June 2023
Role
Video Editor
Project Type
B-Roll (Stock Footage) Reel
Length
~30 Seconds (Short-Form)
Video Metrics
Views: 450 | Reactions (Likes, etc.): 7 | Shares: 2 | Comments: 0
Link
* Willmar Lakes Area Convention & Visitors Bureau (WLA CVB) owns this video. For copyright reasons, please view the video on Facebook using the above link.
