TEN17 Media
TikTok Trend
For this project, I coordinated a quick TikTok video with the main focus of keeping TEN17 Media relevant by participating in a current social media trend.
My responsibilities included:
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Planning Ideas: Brainstorming many ideas for the current trend that demonstrated TEN17 Media's fun side while remaining professional.
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Team Collaboration: Discussing ideas with co-workers, splitting them among ourselves, and choosing background locations for each clip.
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Quick Edits: Editing the clips within 20 minutes on the TikTok app to quickly post the video, maintaining TEN17 Media's relevance on the platform and keeping up with current trends.
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Strategically Posting: Researching popular hashtags (ex: #trending) and applying them to the video, resulting in increased visibility and boosted engagement.
Outcome: The final video successfully encapsulated TEN17 Media's personality while reaching nearly a thousand people. By keeping up with the trend, this video resulted in a 120% increase in likes and a 20% increase in views from TEN17 Media's average. These results continued in a similar TikTok video I filmed and posted, where likes were up 120% and views increased by 150% from the average.
Date
February 2024
Role
Content Coordinator, Participant, Video Editor
Project Type
TikTok Trend Video
Length
~30 Seconds (Short-Form)
Video Metrics
Views: 969 | Reactions (Likes, etc.): 76 | Comments: 1
Link
* TEN17 Media owns this video. For copyright reasons, please view the video on TEN17 Media's TikTok page using the above link.
