Mr. B's Chocolates Testimonial
In this project, I was tasked with creating an emotion-filled testimonial that appeals to audience pathos. The main focus was to portray the relationship that the client has with their customers.
My responsibilities included:
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Interview Editing: Combining clips from two businesses (Mr. B's Chocolates and their customer - a sugar beet company) to create a seamless testimonial story.
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Footage Assembly: Editing interview clips into three sections: about Mr. B's Chocolates, the sugar beet company testimonial, and the relationship between the the business and their customer, resulting in an organized story.
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Storytelling: Appealing to pathos by highlighting the passion the customer has for a rural business like Mr. B's Chocolates, promoting Mr. B's Chocolates and their customer relationships.
Outcome: The posted video was overwhelmingly successful in reaching its target audience as shown by comparing the post metrics to Mr. B's Chocolates Facebook page's average; the video resulted in a 550% increase in views and a 340% increase in reactions.
Date
September 2023
Role
Video Editor
Project Type
Testimonial (Mash-Up) Video
Length
~3 Minutes (Short-Form)
Video Metrics
Views: 34,100 | Reactions (Likes, etc.): 508 | Shares: 60 | Comments: 29
Link
* Mr. B's Chocolates owns this video. For copyright reasons, please view the video on Mr. B's Chocolates Facebook page using the above link.
