Home State Bank Core Values
For this project, I took on the responsibility of all aspects of the video project: pre-production, production, and post-production elements.
My responsibilities included:
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Pre-Production: Setting up cameras, lighting, and lavalier (clip-on) microphones for a seamless and efficient film session.
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Interview Employees: Preparing conversational questions and asking the questions to receive natural answers from the interviewees.
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B-Roll Shoot: Collecting and reusing footage of the business that emphasizes the information shared in the video.
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Graphics: Finding cohesive graphic templates for an eye-catching intro, transition, and lower third graphics.
Outcome: The final video appeals to the client's values and small-town persona. While there are no metrics to measure the video's impact, the client posted it on their website's "About Us" page, allowing their audience to feel a deeper connection to the business.
Date
January 2024
Role
Production, Interviewer, Videographer, Video Editor
Project Type
Value Video
Length
~4 Minutes (Short-Form)
Video Metrics
Unknown (Not posted on Facebook, Instagram, etc.)
Link
* Home State Bank owns this video. For copyright reasons, please view the video on Home State Bank's YouTube channel using the above link.
