Downtown Willmar (Willmar Main Street) Testimonial
I was entrusted with editing a compelling testimonial for a small-town business, showcasing the positive experiences of both the client and the business - Frieda's Cafe.
My responsibilities included:
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Interview Editing: Highlighting mentions of the business (food, menu, etc.) that would evoke a positive response from the audience.
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Storytelling: Telling a cohesive story to demonstrate how the client can help a small-town business, thus promoting the client and the business simultaneously.
Date
June 2022
Role
Video Editor
Project Type
Length
~2 Minutes (Short-Form)
Video Metrics
Views: 11,100 | Reactions (Likes, etc.): 137 | Shares: 102 | Comments: 21
Link
* Downtown Willmar owns this video. For copyright reasons, please view the video on Downtown Willmar's Facebook page using the above link.
Outcome: The posted video was very successful. It received 780% more views than average for Downtown Willmar's Facebook page, and it is featured as the page's "Most Popular" video. Reflecting the popularity of Frieda's Cafe through its signature menu and small-town charm, I connected with the target audience and successfully promoted the client.
End of portfolio.
