CentraCare Doctor Feature
For this project, I was tasked with editing a timeline-based history of a CentraCare surgeon. The primary goal was to establish trust and approachability with their patients in rural Minnesota.
My responsibilities included:
-
Interview Editing: Compiling interview clips and b-roll footage to maintain audience attention.
-
Timeline Building: Editing the story in an easy-to-follow series of events, allowing the audience to understand the story being told.
-
Emphasize Approachability: Showcasing the doctor in a way that portrays approachability and trust.
Outcome: The end result illustrated the desired emotions, encouraging a connection between CentraCare doctors and their audience. This connection seemed to be received by their audience and reflected through the organization's Facebook page; the video achieved a 280% increase in reactions compared to the page's average.
Date
January 2022
Role
Video Editor
Project Type
Feature Video
Length
~2 Minutes (Short-Form)
Video Metrics
Views: 3,700 | Reactions (Likes, etc.): 145 | Shares: 28 | Comments: 7
Link
* CentraCare owns this video. For copyright reasons, please view the video on CentraCare 's Facebook page using the above link.
