Home State Bank Brand Awareness
In this project, it was my job to capture b-roll and create a history-based video about the client. The main focus of the project was to maintain the client's image as a well-established business.
My responsibilities included:
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B-Roll Shoot: Capturing the bank's welcoming essence within short, silent clips to complement the story.
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Clip Compilation: Combining clips of individual groups to retell the chronological history of the business and its success.
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Storytelling: Reflecting the community values and relationships of a small-town bank through an intriguing story.
Outcome: The final video became popular among the client's audiences and encouraged the community to connect with the business brand. This was shown through Home State Bank's Facebook metrics. Compared to the business's average, this video achieved a 122% increase in views and a 633% increase in reactions.
Date
July 2022
Role
Video Editor + B-Roll Videographer
Project Type
Brand Video
Length
~8 Minutes (Long-Form)
Video Metrics
Views: 3,700 | Reactions (Likes, etc.): 88 | Shares: 15 | Comments: 18
Link
* Home State Bank owns this video. For copyright reasons, please view the video on Home State Bank's Facebook page using the above link.
